SmartNutrition News Coverage
November 15, 2019
Australian performance nutrition brand Musashi enters India market
A number of ace Indian athletes across different disciplines have extended their seal of approval as leading Australian performance nutrition supplement brand Musashi entered the India market in association with Smart Brands.
Smart Brands will be Musashi’s exclusive partner in India.
Musashi holds a 32-year legacy in sports nutrition solutions, which are all informed sports tested for athletes, sportspersons and fitness enthusiasts. They have a vast range of tested for athletes’ high-end quality products from their 100% whey protein to their newly-added Plant Protein, which states a Press release.
Indian hockey team stars Rupinder Pal Singh, PR Sreejesh along with star women cricketer Harmanpreet Singh, ace drag-flicker from yesteryears Jugraj Singh, Amit Dhankar and Rahul Sharma attended the announcement event.
Speaking at the launch Smart Brands Products CEO Raj Makhija, said, “With the new FSSAI regulations for import of nutraceutical and health supplements in India now, we are proud and happy to be the exclusive partners of Musashi performance nutrition brand officially in India.
There is a big gap in India for high end, quality and informed sport tested sports nutrition and finally with this partnership, the Indian athletes can have access to the products and tools to achieve their Olympic dreams and Sporting Dreams.”
PR Sreejesh, the goalkeeper of Hockey India Men’s team, added “I am glad that Musashi has finally entered the Indian market. Their products have been my first choice and have helped me achieve many of my fitness goals. They have joined hands with Smart Brands which gives them a better reach in the Indian market. I am very happy that I got to be a part of this launch ceremony.”
Rupinder Pal Singh from the Indian Hockey Team further added, “I am thankful to Smart Brands for providing me with supplements. They have gone out of their way to help the Indian Hockey team. The products will now be easily available in India and it makes our life easier.”
Craig Kearney, CEO of Vitaco Health and Musashi, said “We are the largest protein-based sports nutrition brand in both Australia and New Zealand with about 30% share of the sports nutrition market. We are entering the Indian market as we firmly believe that India is becoming a growing nation in sports and we want to fuel the Indian athletes for Olympics, Commonwealth games and many other sporting events and add to India’s Sports and Fitness success story.”
Mark Morley, Senior Trade Commissioner and John Madew, Senior Trade & Investment Commissioner & General Manager South Asia who were present from the Australian Trade and Investment Commission said, “We are proud to be partnering with Musashi, a well-known Australian firm that has a reputation for clean, safe and reliable product for the sports industry. We welcome the launch of the product, and look forward to the future success of Australian brands in India”
Smart Brands will represent the Musashi brand to all health and fitness consumers across India via e-commerce, direct to consumer and organized retail across India.